Teen Read Week is this October, from the 16th through the 22nd! Okay, so that's still a long time off, but I'm all about getting excited ahead of time. This year's theme is Picture It, and it's focused on graphic novels, illustrations, etc.--very cool and fun, especially for your reluctant reader. And for me, too.
Check out all the cool stuff YALSA has on the website, especially if you're a librarian (we *heart* you!). There are mini-grants and everything--free money for libraries, which we like.