The Instore Marketing Institute gives more information on Borders expanded kids section called Borders Ink. I had snarky comments about their toys and merchandising ready, but then read that there will be a section for the 8-12 year-old reader.
The article (and Borders?) calls this the independent reader; I’m assuming this is middle-grade. I really, really like how this age group is no longer tossed in with younger kids’ books, or with YA for high school age teens, as was previously done (at least at my bookstore and library). There’s just a big difference between YA and middle-grade readers, and mixing the books up only leads to confusion.
Ever pick up a book, thinking it was YA, only to find it’s a middle-grade written for a 10 year-old? I have. Not cool, however brilliant said book is.
And tweens need their own bookshelf. Life is hard enough already when you're ten.