Some of my best memories as a kid are of libraries, bookstores, and reading. Books were a big deal (and still are) in my house, and for the longest time I assumed every kid had that same environment. Weekly library visits, books for your birthday--that's normal for everyone, right?
Then in fourth grade or so, our teacher asked if anyone did not have a library card--and I was amazed as a couple of kids raised their hand. No library card? That seemed impossible!
I'm all grown up now, and people tell me every day that they don't read. How sad, I think. But it's even sadder when kids aren't exposed to books because parents don't read.